A legacy of salt, delivered to Norway
A Norwegian importer with Romanian roots
Sarerom Nordic was founded with a clear goal: to bring authentic products from Romania and Hungary to the Norwegian market – for kitchens, restaurants, industry, grocery retail and municipal services.
Our journey began with salt. In close cooperation with a Romanian salt producer near the town of Turda – known as historic Potaissa – we source rock salt from some of Europe’s most traditional and purest salt deposits, for food use and as road salt for winter maintenance.
Today we have built this into a broader portfolio: food such as canned goods, sauces and tomato paste from renowned Romanian producers, cleaning products and chemicals for professional and municipal use, and tortillas and bakery products from Hungary.
Our promise is simple: to deliver 100% traceable, high-quality products, with sustainability and integrity at every step – from producer to Norwegian end customer.
As a Norwegian company we know the Norwegian market in depth – from the requirements of grocery chains, to the expectations of the HoReCa sector, to municipalities’ need for reliable suppliers all year round.
How we work
We source directly from the producer
Salt from Câmpia Turzii, food from Tecuci, cleaning products from our cleaning-chemicals production partner, and tortillas from Hungary.
We assure quality
Every product follows EU standards and is adapted to Norwegian labelling and documentation requirements.
We deliver to businesses across Norway
From Oslo to the rest of Norway.
Official Nordic representative for renowned producers
Sarerom Nordic AS is an official Nordic representative of these producers, giving Norwegian and Nordic customers direct access to their products, quality standards and production capacity.
Sare Turda
Rock salt from one of Europe’s most historic salt mines in Câmpia Turzii, in continuous operation since antiquity.
Contec Foods / Olympia
Founded in 1953, headquartered in Afumați, Ilfov, with production in Tecuci, Galați. The plant covers 172,462 m², with 60,000 m² of production halls and 13,717 m² of warehousing, and employs 500 people. Certified to ISO 22000, ISO 9001 and IFS Food, with 150 products supplied as private label to European chains.
Pure Chem Europe
A modern Romanian manufacturer of cleaning chemicals and detergents with its own plant in Afumați. Pure Chem invests in advanced technology and product development under the DeRuffe, Mr. Klinesku, Ruffescu, Majestique and Pure Maxx brands.
Our producers supply Europe’s leading chains
Logos show chains supplied by our production partners in Europe.
Sustainability and trust in values
We pursue quality and settle for nothing less. We are guided by our values, which commit us to delivering quality products every time. We support local production and believe in quality products from our production partners in Romania and Hungary – we work with them directly instead of buying from random intermediaries.
We follow strict quality and sustainability principles across all our production partners – from the salt mine in Turda to the food factory in Tecuci and our cleaning-chemicals production partner.
We trust that by protecting the environment, future generations will be able to enjoy these valuable products.
Ready to stock your shelves?
Send us an enquiry and receive a no-obligation quote with wholesale prices and delivery times.
