Sarerom Nordic AS – Wholesale salt, food, cleaning products and tortilla

Wholesale for retailers & distributors

Stock your shelves with Europe’s favourites

More than 230 products from producers already supplying Lidl, Carrefour, Kaufland and REWE – now available to Norwegian stores and wholesalers.

230+ products · producers certified to ISO 22000 and IFS Food

Olympia zacuscă, ketchup, mustard and tomato broth with fresh tomatoes and vegetables
  • Direct from
    the producer
  • EU standards &
    traceability
  • Norwegian labelling
    & documents
  • Private label
    on request
  • Delivery
    across Norway
References

Our producers supply Europe’s leading chains

The same factories, the same quality and the same documentation trusted by Europe’s largest grocery and restaurant chains – now with a Norwegian importer as your point of contact.

KFC
Lidl
Carrefour
Mega Image
Pizza Hut
Kaufland
Cora
REWE
Auchan
Metro
Profi
Socar
Socar
Profi
Metro
Auchan
REWE
Cora
Kaufland
Pizza Hut
Mega Image
Carrefour
Lidl
KFC

Logos show chains supplied by our production partners in Europe.

230+ products in the range
12+ leading chains in Europe
150 private label products for European chains
500 employees in production
172,462 m² factory site in Tecuci
1953 Contec Foods founded
Certified quality ISO 22000 ISO 9001 IFS Food EU
150 private label products for European chains
For retailers & wholesalers

Your wholesale partner for Eastern European goods

simple & profitable

We make it easy for stores, chains and wholesalers to stock popular products from Romania and Hungary – with a Norwegian contact person, Norwegian labelling and predictable deliveries.

Wholesale prices direct from the producer

No middlemen. We buy directly from the factories and give you competitive prices per carton and pallet.

Norwegian labelling and documentation

Products follow EU standards and are adapted to Norwegian labelling requirements, with certificates and analyses on request.

Flexible volumes

From mixed pallets to full loads – retail packs for the shelf and catering sizes for HoReCa.

Private label

Our producers supply 150 products as private label to European chains. We can do the same for you.

How to get started

  1. 01
    Send an enquiry

    Tell us which products and volumes you are interested in.

  2. 02
    Receive a quote

    You get a written quote with prices, pack sizes and delivery times.

  3. 03
    We deliver

    Goods are delivered to your warehouse or store – anywhere in Norway.

Request a quote
Popular products

Favourites from the range

a taste of Romania
Centuries of tradition

From Roman Potaissa to Nordic homes

In 168 AD the Romans founded the city of Potaissa – today’s Turda in Transylvania – as a hub for the salt trade across Europe. The mines here have been in continuous operation for two millennia.

Today Sarerom carries this heritage forward, combining historical knowledge with modern technology to bring the purest rock salt from the Carpathians to Nordic kitchens and industry.

168 ADRoman Potaissa founded
2,000 yrsContinuous salt mining
Read our story
Production partners

Official Nordic representative for renowned producers

Sarerom Nordic AS is an official Nordic representative of these producers, giving Norwegian and Nordic customers direct access to their products, quality standards and production capacity.

Sare Turda

Sare Turda

Rock salt from one of Europe’s most historic salt mines in Câmpia Turzii, in continuous operation since antiquity.

Contec Foods / OlympiaContec Foods / Olympia

Contec Foods / Olympia

Founded in 1953, headquartered in Afumați, Ilfov, with production in Tecuci, Galați. The plant covers 172,462 m², with 60,000 m² of production halls and 13,717 m² of warehousing, and employs 500 people. Certified to ISO 22000, ISO 9001 and IFS Food, with 150 products supplied as private label to European chains.

Pure Chem Europe

Pure Chem Europe

A modern Romanian manufacturer of cleaning chemicals and detergents with its own plant in Afumați. Pure Chem invests in advanced technology and product development under the DeRuffe, Mr. Klinesku, Ruffescu, Majestique and Pure Maxx brands.

Questions & answers

Frequently asked questions

What is Sarerom Nordic?

Sarerom Nordic AS (org. no. 938 661 707) is a Norwegian importer and wholesaler in Oslo that imports salt, food, cleaning products and tortillas from Romania and Hungary and sells them wholesale to businesses in Norway.

Which brands does Sarerom Nordic sell?

Olympia and Contec Foods (ketchup, mustard, mayonnaise, zacuscă, tomato products, jams), Sare Turda (rock salt and road salt) and the Pure Chem Europe brands DeRuffe, Majestique, Corect, Fabrica de Detergent, Doritta, allo, Mr. Klinesku and Ruffescu (detergents, dishwashing, floor care and room fragrance) – more than 230 products in total. We also produce private label.

Who do you sell to?

Grocery stores and chains, wholesalers, restaurants and hotels, cleaning companies, municipalities and industry. Sales to consumers will open soon – you can join the waiting list on the product pages.

How do I order and get a price?

Send an enquiry via the form or call +47 92 22 92 71. You receive a written, no-obligation quote with wholesale price, pack sizes and delivery time. For now we sell to businesses only – sales to consumers will open soon.

we reply fast

Ready to stock your shelves?

Send us an enquiry and receive a no-obligation quote with wholesale prices and delivery times.